Сreative Economy Institute - Сreative Economy Institute

The Creative Economy Institute (CEI) is dedicated to advancing culture and creativity as core components of modern economic systems. We operate at the intersection of financial markets, public policy, creative industries, and urban development, strengthening how creative value is measured, governed, financed, and deployed across both developed and emerging economies.

The creative economy is one of the fastest-growing sectors globally, yet it remains structurally under-measured, under-governed, and under-financed in ways that limit its long-term institutional scalability. CEI exists to change that.

Our
Mission

To embed the creative economy as a durable part of the global economy, demonstrating how it can be institutionally measured, invested in, and strategically deployed across industries, cities, regions, and nations. We serve as a bridge between investors, financial institutions, sovereign governments, policymakers, brands, and creative leaders across emerging and advanced economies, translating the economic weight of creativity into the language of investment, policy, and long-term value.

The creative economy spans cultural and creative industries, intellectual property, entertainment, and the broader creator economy. It drives employment, innovation, urban regeneration, and economic diversification across both emerging and advanced economies. Despite its rapid growth, it remains structurally underleveraged, lacking the investment frameworks, standardised benchmarks, and governance models needed to attract institutional capital and sovereign and industry integration. Creative value is produced globally, but captured unevenly.

Our Role

To translate the creative economy into actionable strategies for investors, governments, industry, alongside creative leaders. We develop the data, frameworks, and advisory models required to integrate creative sectors into capital allocation, policy design, and market development across cities, regions, and nations. Our role is to move creativity from narrative to execution – enabling it to function as economic infrastructure within real investment and institutional systems.

What
We
Do

CEI operates across
the following
verticals:

Creative Capital Deployment

Understanding new creative economy structures and investment vehicles.

Benchmarking

A global benchmarking system enabling cities and regions to attract investment, policy attention, and strategic partnerships.

Policy & Sovereign Advisory

Creative economy strategies, governance frameworks, regulatory pathways, and institutional design for governments, cities, and multilaterals.

Creative  Economy Strategy Playbooks

An implementation-ready framework enabling governments and cities to move from vision to execution.

Creative Economy Investment Intelligence

Sector mapping, investment theses, blended finance design, impact and return metrification, and institutional allocation pathways.

Convening & Knowledge Platforms

City hubs, white papers, working groups, and high-level dialogues connecting creative leadership with policy and capital.

Team

Nisaa Jetha

CEO & Co-Founder

Nisaa Jetha is the CEO of the Creative Economy Institute. She is a strategist and solicitor working at the intersection of creative economies, private capital, and institutional legal frameworks. She has advised across private equity and at the highest levels of government, worked with some of the world’s leading multinational brands, supporting the translation of creativity and culture into scalable economic, investment, and policy frameworks. She is a trusted advisor to governments and multinational corporations on building structural growth drivers and long-term value creation strategies. She is a member of RollingStone’s Culture Council, Entrepreneur’s Leadership Network, a Solicitor of England & Wales (10+ years), with further expertise in finance and private wealth; selected for a seated program in collaboration with the Harvard Kennedy School and WEF across new models for deploying private wealth. She has been a selected keynote speaker at the Vatican, the White House, the United Nations, the WEF (Davos), UNFCCC, Nasdaq, global forums including the World Conference on Creative Economy and the Impact Investing World Forum, and lectures on finance and law to MBA and postgraduate students internationally.

Anastasia Kalinina

Co-Founder

Anastasia Kalinina is co-founder and CEO of reState Foundation, a Swiss-based non-profit focused on the future of governance, global collaboration, and conscious leadership, and a founding steward of SuperSymmetry Institute, a think tank and advisory platform supporting policymakers and institutions. She previously worked on regional agenda topics at the World Economic Forum and on partnerships at the United Nations Economic Commission for Europe. She was also part of the founding team of the Global Shapers Community, a network of young changemakers.

Founding Advisors

Adama Sanneh

Founding Advisor

Adama Sanneh is Co-Founder and CEO of the Moleskine Foundation, where he has spent over a decade building a global network of creative changemakers confronting the world’s most pressing challenges. He brings a distinctive hybrid background in management and cultural studies, holding a degree in Linguistic and Cultural Mediation from the University of Milan, a Master in Public Management from the Bocconi School of Management, and an MBA from the University of Geneva. Prior to the foundation, he served as a management and strategy consultant to public and non-profit institutions including the United Nations, working across education, social entrepreneurship, and innovation. Under his leadership, the Moleskine Foundation has become a defining voice at the intersection of business, education, culture, and social development designing initiatives such as the Creativity Pioneers Fund to position creativity as a driver of systemic public value. His insight has been featured by The New York Times, Harvard Business School, Vogue, and TEDx, and he is a sought-after voice in creative leadership, philanthropy, and ESG/CSR strategy. He serves on the boards of the Philanthropy Europe Association and the Democracy and Culture Foundation.

Structure

CEI operates under a Swiss-based non-profit foundation structure, ensuring independence, transparency, institutional credibility, and long-term public value. Commercial advisory, research, and platform activities operate under aligned governance.

The creative economy will shape how societies organise, how economies grow, and how futures are imagined.